https://anthimon.net/clevelanddental/
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Project Overview
Cleveland Dental
Dental Implant & Periodontal Specialist Websit design
Despite being functional, the website had significant issues with navigation and lack of clear, comprehensive information. Users found it difficult to navigate the website, and essential details, such as course information and booking instructions, were buried in an unclear structure. The goal was to redesign the site to enhance navigation, accessibility, and information presentation to improve user satisfaction and engagement
my rolas
Web Development & Coding:
I developed the site using my custom WordPress template, ensuring a highly tailored solution that aligns with the project’s unique needs.
UX/UI Design:
I was responsible for designing the user experience, making sure the site is intuitive, user-friendly, and visually appealing. This included optimizing the layout and functionality based on user flow principles.
Graphic Design:
I designed custom graphics and visual elements to enhance the brand's identity, ensuring a cohesive and professional look across all pages of the site.
Elementor Integration
I utilized Elementor to streamline the page-building process, ensuring both flexibility and scalability while maintaining a seamless design
Uses Pain Points
Difficulty Locating Insurance Information
Users frequently struggled to locate clear and accessible information about accepted insurance plans. This caused confusion and delayed their decision-making process, often leading to abandoned appointment bookings or additional calls to the office.Lack of Confirmation Regarding Pediatric Services
Users expressed frustration over the lack of confirmation on whether services are available for children. The absence of clear, upfront communication about pediatric offerings created uncertainty and negatively impacted trust in the practice.Poor Mobile Experience
Many users had a hard time navigating the website on mobile devices. They encountered overlapping text, broken layouts, and inconsistent page rendering, making it difficult to read content or complete tasks such as scheduling or form submissions.Errors When Contacting the Office
Users attempting to reach the office through the website’s contact form experienced technical errors. These failures not only blocked communication but also led to frustration and diminished user confidence in the practice’s reliability.
reserch quanty, quality methods
User SurveyQuantitative & Open-ended
Surveys are ideal for reaching a bigger audience and validating patterns among users.
Demographics:
1.What is your age?
– Under 18
– 18–24
– 25–34
– 35–44
– 45–54
– 55–64
– 65+
2. How often do you visit the dentist?
– Every 6 months
– Once a year
– Every few years
– Only when necessary
Website Usage:
3. Have you visited Dentist website before?
– Yes
– No
4. What were you trying to do on your latest visit? (Select all that apply)
– Book an appointment
– Find contact information
– Find services
– Read about the dentists/staff
– Check insurance or payment options
– Other: ______
5. How easy was it to accomplish your goal?
– Very easy
– Somewhat easy
– Neutral
– Somewhat difficult
– Very difficult
6. Rate your overall satisfaction with the website:
– 1 (Very dissatisfied) to 5 (Very satisfied)
7.What device do you normally use to visit the site?
– Smartphone
– Tablet
– Desktop/Laptop
Design and Content Preferences:
8. How important are the following factors in visiting a dentist’s website?
(Rate each 1–5: Not important to Very important)
– Online appointment booking
– Dentist/staff bios
– Mobile-friendly design
– Clear list of services
– Office hours and location info
– Insurance/payment details
– Patient reviews or testimonials
9. Would you rather have the site incorporate a virtual tour or images of the clinic?
– Yes
– No
– Indifferent
10. Any ideas to make the current site better?(Open-ended)
User Interviews. Qualitative Questions
questions(qualitative) and survey questions quantitative + some open-ended. User interviews allow for deeper exploration of individual experiences and motivations. Focus on open-ended questions to encourage detailed responses.
conducted with 4 users talk openly, providing information regarding what motivates them and what hurts them.
Goals:
– Observe user behavior and needs
– Identify usability defects
– Examine emotional response to the site currently
Qualitative Interview Questions:
– What are some things you find frustrating or confusing about our current website?
– If you could change one thing about our current website, what would it be and why?
– How does our website compare to other dentists’ websites you’ve visited?
– What do they do well or poorly?
About Needs and Expectations:
– What information do you expect to find easily on a dentist’s website? (e.g., services, hours, location, insurance, new patient information)
– What features would make your experience with a dentist’s website more helpful or convenient? (e.g., online booking, virtual tour, patient portal, educational resources)
– How important is it for you to be able to [specific action, e.g., request an appointment online, see before-and-after photos]? Why?
– What kind of content or resources would you find valuable on a dentist’s website? (e.g., blog posts, FAQs, videos)
– How do you prefer to contact the dentist’s office (phone, email, online form)?
– What makes you trust a dentist’s website? (e.g., professional design, clear information, testimonials, security information)
About the Redesign (towards the end of the interview):
– Imagine our website has been completely redesigned.
– What would your ideal experience be like?
– What are your thoughts on [mention a specific potential feature or design element]?
User Personas
By understanding these personas, their empathy maps, and user journeys, a dental website can be optimized to meet the diverse needs of its patients to offer an easy-to-use experience to both tech-savvy professionals and those who are communication-way inclined.
To improve the usability, accessibility, and overall user satisfaction of a dental practice website by understanding user behaviors, pain points, and expectations.
Persona 1
Persona2
Brainstorming
Low Fidelity
Hight Fidality
UX Usability Test Plan for Cleveland Dental Websit
Objective:
Evaluate the website’s effectiveness in meeting the needs of diverse users, focusing on appointment scheduling, information clarity, mobile responsiveness, and trust-building elements.
User Personas:
Fiby: A dedicated mother balancing a demanding career in HR and financial analysis, seeking efficient dental care solutions for her family.
Amir: A 21-year-old business major from Cleveland State University, managing a tight schedule and budget, looking for affordable and accessible dental services.
Test Scenarios:
Appointment Scheduling:
Locate and use the online booking system.
Attempt to schedule appointments outside standard working hours.
Service Information:
Find details about pediatric dental services.
Identify information on insurance acceptance and payment plans.
Mobile Experience:
Navigate the website using a smartphone.
Assess the functionality of interactive elements like forms and menus.
- Task Success Rate: Percentage of tasks completed without assistance.
Time on Task: Duration taken to complete each task.
Error Rate: Frequency of errors encountered during tasks.
User Satisfaction: Subjective feedback on the ease of use and overall experience.
Slide: Key Opportunities for Improvement
Title: Enhancing Cleveland Dental’s Online User Experience
1. Streamline Appointment Scheduling
Implement a user-friendly online booking system with real-time availability.
Ensure the system is accessible and functional on mobile devices.
Provide options for scheduling outside typical office hours to accommodate working individuals.
2. Clarify Service Offerings
- Ensure Clear Understanding of Services
- Improve Visibility and Accessibility of Service Details
- Simplify and Explain Service Components for Clients
- Develop Clear Service Descriptions and Benefits
- List all services, including pediatric dentistry, with concise descriptions.
3. Enhance Transparency in Pricing and Insurance
Provide a dedicated section detailing accepted insurance plans and payment options.
Include information on any available discounts, such as student rates.
Offer a cost estimator tool for common procedures to set clear expectations.
4. Optimize Mobile Responsiveness
Ensure the website design adapts seamlessly to various screen sizes.
Test all interactive elements, like forms and navigation menus, for mobile functionality.
Improve loading times to retain mobile users’ attention.
5. Build Trust Through Testimonials and Team Information
Feature patient reviews and testimonials prominently on the homepage.
Include before-and-after images where applicable to showcase results.
Provide detailed profiles of the dental team, highlighting qualifications and experience.
Impact
Booking increased
Enhanced appointment bookings:
User satisfaction
Users report higher satisfaction because they can now easily find information about their insurance availability.
increase the patients visiting
Increase visit because users able to find information about their insurance
