Slide: Key Opportunities for Improvement

 Navigation & Search UX

• Redesign the navbar to clearly define top-level categories, like Hair Care, Skin Care, Makeup, and Fragrances. Avoid overly nested menus and maintain consistent placement of interactive elements such as the search bar and shopping cart.
• Implementing a flat, intuitive navigation structure improves usability and reduces user frustration. Incorporating visual hierarchy and clear labeling further aids in seamless product discovery.

 Accessibility

• Implement alt text, keyboard navigation, and ARIA roles.

• Follow WCAG 2.1 standards to ensure exclusivity.

 Search Enhancements

• Add predictive search and recent/popular terms.

• Filter directly from the search results page.

 Offer a subscription option

• Offer a replacement subscription (a subscribe and save option) so users can establish automatic recurring purchases
• Create a clear-to-read and easy-to-understand subscription landing page that outlines how your model works
• impact Stay connected to customers regularly through subscription updates and news, building relationships with your firm and its products.
• Make it convenient for subscribers to edit, skip, pause, and even terminate their subscription using an easy-to-use customer portal.
• Subscription formats make re-ordering easier, taking away your customers’ time and effort. Customers no longer need to
  Remember re-ordering manually; instead, they can relax with the assurance of having a continuous and automatic flow of
  Their best-loved skincare products programmed to be delivered

Offer Guest Checkout and Make it Clear

• Always offer guest checkout to reduce drop-offs.

• Encourage account creation post-purchase with reward prompts.

Not every customer wants to create an account on a shopping website. In the e-commerce industry, it is crucial to understand the urgency of buying; therefore, guest checkout is extremely important.

• Create a guest checkout button. It assures customers that they will continue as guests, without having to fill in any additional details.

Impact:  reduce the cart abandonment rate. You must add a guest checkout option so that the customer stays on the page and does not exit it. Doing it will drastically improve the results and reduce the friction

 Loyalty Program

• Launch a basic reward system with discounts, tiers, or early access perks.

 Advanced Filters

• Group related filters (e.g., Brand, Category, Price) into collapsible sections to streamline the interface and reduce visual clutter

• Display active filters as chips above the product grid. This provides users with a clear view of their current selections and allows for easy removal or modification.

Impact:  With the right filters and a clear filtering interface, users can narrow down a product list with thousands of generic products to only
a few items relevant to their unique needs and interests. Solid sorting features enable users to order products by the attributes they care about, something that can dramatically speed up the user’s product exploration and selection process. A balanced product list design provides

users with a better overview of the products available and helps them make a more informed evaluation of which items to engage with
(and which they can safely skip).

Provide video product demonstrations

Include video demonstrations or product usage tutorials

Show product texture and product usage on different skin types
Videos provide visual and step-by-step guidance on how to use products, with clarity, and remove any confusion. Instruction alone might cause.

• Consumers can find out how to use the product effectively by viewing a video and hence derive maximum
  value from the product and achieve maximum use of its full potential.

Finally

Provide Product Reviews and Comparisons

Offer honest reviews of skincare products, comparing their efficacy, ingredients, and suitability for different skin types.

This helps readers make informed purchasing decisions and positions your blog as a reliable source of information.