Egypt

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Egypt Website UX Case study

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Project Overview 

The goal was to create an educational website about Egypt that showcases lesser-known temples, ancient monuments, and historical locations, organized in a way that solves the common problem of cluttered or disorganized travel/history sites, as well as places to visit

Problem Statement

Users exploring Egyptian history online struggle to find reliable, well-organized, and distraction-free content about ancient temples and monuments. Most available resources are cluttered with ads, lack structured navigation, and overwhelm users with poorly formatted or duplicated information.

The challenge is to design an educational website that makes discovering, understanding, and navigating Egyptian temples easy, enjoyable, and trustworthy, especially for tourists and students seeking fast,structured insights.

Stage Tasks Completed Duration
 Week 1 – Discovery & Research – Defined problem statement- Created user personas- Competitor analysis- User interviews & survey planning 1 week
 Week 2 – Information Architecture & Wireframes – Built site map & user flows- Low-fidelity wireframes- Feedback from early mockups 1 week
 Week 3 – Visual Design & Development – High-fidelity UI design- Implemented on WordPress- Mobile responsiveness testing 1 week
 Week 4 – Usability Testing & Iteration – Conducted 5 user tests- Collected feedback- Made key UI/UX changes 1 week

User Personas

  • Bio: Rena teaches middle school history and is an enthusiast of ancient civilizations. Shes traveling to Cairo by herself for a short break and plans to explore historical sites like Karnak and Luxor. She‘s searching for convenient access to authentic, educational information that isn’t from commercial travel sites.

  • Needs:

    • Learn about historical places on the go

    • Trust the accuracy of the information

    • Use a website that’s responsive and fast on mobile

    • Need to know the places she can visit
  • Goals:

    • Explore temples with background knowledge

    • Easily plan which places to visit each day

    • Share what she learned with her students after the trip

  • Pain Points:

    • Many sites are messy or filled with ads

    • Doesn’t want to install apps or create accounts

    • Needs offline-accessible or mobile-friendly content

  • Nour is writing a paper on the development of temple architecture through Egyptian dynasties. He is interested in ancient history but keeps running into jumbled or duplicated information among sources.
  • Needs:

    • Clear, categorized historical data

    • Visuals like maps and diagrams to reference

    • Ability to cite and export data

    •  

  • Goals:

    • Gather accurate, well-structured information for his thesis

    • Identify overlooked sites and symbols

    • Cross-check sources easily

  • Pain Points:

    • Frustrated by repetitive or conflicting information

    • Hard to find niche details like temple layouts or lesser-known sites

    • Gets distracted or lost in Wikipedia loops

USER JOURNEYS
Stage Action Thoughts Feelings Opportunities
Discover Google’s temples to visit in Cairo I want a clear list of temples. Curious, hopeful Use strong SEO to surface the site
Browse Lands on homepage and selects Karnak Temple This looks clean and easy. Confident, relieved Show photo, brief intro, map
Explore Read the article on Karnak This is great—no ads, just facts. Engaged Add travel tips or location details
Use Takes notes and screenshots I’ll show this to my students. Empowered Add a share or print/export button

Nour’s User Journey

Stage Action Thoughts Feelings Opportunities
Search Google’s Egyptian temple layout comparison I need deep, academic content. Anxious Use academic-sounding headings/subpages
Navigate Opens multiple temple pages This is finally organized Relieved Add filter by era/dynasty
Research Compares visual elements and notes symbolism I need this as part of my project. Focused Add downloadable references or timelines
Reference Copies content, checks source credits Great, I can cite this properly. Accomplished Add bibliography or citation suggestions

The purpose of the website is to showcase Egypt's ancient civilizations, historical landmarks, and recommended places to visit

Cultural Preservation:

18th Heritage of ancient Egyptians, The is one of the oldest and most influential in human history. There is a website (here) that helps to document and digitize some of these essential pieces of historical information for the future in addition to this errata page.

Educational Resource:

This website will be an invaluable source of information for students, researchers, teachers, and other history lovers around the world, containing well-researched information with visuals and references.

Global Awareness:

The proliferation of Egypt’s historical treasures, and architectural wonders are showcased on detailed and easy to access content on line,  for the international world to appreciate.

Tourism Promotion:

Good content around temple sites can increase interested in Egypt as a travel destination — promoting cultural tourism and ultimately the economy.

Combating Misinformation:

Such misinformation, legends and Hollywood merchandised stories of Egyptian history are undermined by an credible and researched platform.

Community Engagement:

The website can also promote discussions, contributions and shared experience (of Egyptology) with a worldwide, Egyptological-interested audience.

Digital Accessibility:

The advantage of posting historical material online is that it becomes available to a much wider audience – for people who can’t afford to travel to the south-west and spend days searching through physical archives as well as for those who cannot physically make it into the local library.

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