project Outcome
Project Overview
King Tut Redesign WebsiteProject
King Tut Restaurant is existing website was outdated, difficult to navigate, and not mobile-friendly. users faced challenges in order online and track their orders, and accessing important information. The website lacked visual appeal and did not reflect the restaurant approach to their services
Target Audience: enthusiasts of all ages who enjoy trying Mediterranean food dishes
Target Audience
- Food enthusiasts are craving authentic Mediterranean food flavors.
- Families and everyone who is seeking a new food experience.
- Audiences who are looking for quick, convenient ordering options.
- People booking events ( corporate lunches, birthdays).
- Visitors searching for “authentic Mediterranean food near me
Problem Statement& pain point
- An outdated and non-responsive website that hindered mobile users.
- Unclear reservation and ordering process.
- Cluttered navigation and lack of content.
Project Tools Used:
Timeline, design process
Empathize & Pain Points
1. Website & Mobile Experience Optimization
Pain Point: The existing website was outdated, difficult to navigate, and not mobile-friendly.
- Solution:
Designed a mobile-responsive website with an intuitive UI.
2. Simplified Online Ordering & Payment
Pain Point: Customers felt that they could not order online because they could not complete the payment to order online
Solution:
Developed a user-friendly ordering system flow.
- Set up multiple payment options (Apple Pay, Google Pay, credit card, and PayPal).
- Set up an online order tracker.
Impact: Reduced ordering by 30% and increased online orders by 50%
3. Optimized Table & Service Management
Pain Point: Staff inefficiencies and table mismanagement led to extended wait times.
Solution:
Integrated AI-powered table allocation to optimize seating arrangements.
- Developed a real-time waitlist system with text notifications for estimated wait times.
- Equipped servers with tablet-based ordering systems to speed up service.
Impact: Reduced average wait time by 25% and improved overall service efficiency.
4. Personalized Customer Engagement & Loyalty Program
Pain Point: Limited interactions with customers and a lack of incentives for repeat visits
Solution:
Launched a loyalty rewards program with personalized offers based on past orders.
- Introduced email and SMS campaigns with birthday discounts and special promotions.
- Integrated social media engagement by featuring customer-generated content and interactive polls.
Impact: Increased customer retention by 35% and boosted repeat visits.
User Interviews:
Hold 5-8 user interviews to gather rich qualitative data. Invite participants with varying degrees of experience with Mediterranean restaurants. Audio record the interviews (with permission) and transcribe them for analysis. Find the repetitive themes and pain areas.
Purpose:
Learn about how users find, interact with, and experience a Mediterranean restaurant (in the physical or digital sense), including motivations, pain points, and preferences
Ideal Participants:
- People who eat out once a week
- A familiarity with Mediterranean food (or desire to try it)
- Different ages, comfort levels with technology
This interview will take approximately 20-30 minutes. There are no right or wrong answers.
General Restaurant Dining Habits (5 minutes)
- How often do you eat out at restaurants or order food for takeout/delivery?
- What are some of the main reasons you choose to eat out or order in? (e.g., convenience, social gathering, trying new food, special occasions)
- What are the most important factors you consider when choosing a restaurant?(e.g., food quality, price, ambiance, location, reviews, dietary options)
Experiences with Mediterranean Restaurants (10 minutes)
- Have you eaten at a Mediterranean restaurant before? If so, how often?
- What do you typically look for or expect when choosing a Mediterranean restaurant? (e.g., specific dishes, atmosphere, ingredients, authenticity)
- Can you describe your most recent experience (positive or negative) with a Mediterranean restaurant? What stood out to you?
- What do you enjoy most about Mediterranean cuisine or the experience of dining at a Mediterranean restaurant?
- Have you ever encountered any frustrations or difficulties when trying to:
Find a Mediterranean restaurant?
Browse their menu online?
Make a reservation?
Place an order for takeout or delivery?
Understand the ingredients or dietary information?” - Are there any specific features or services you wish Mediterranean restaurants offered that they currently don’t?
- How do you typically find information about Mediterranean restaurants (e.g., online search, social media, recommendations)?
- Have you ever used a Mediterranean restaurant’s website or app? If so, what was your experience like?
- What are your expectations for a Mediterranean restaurant’s online
Online Presence and Ordering (5 minutes)
- How do you typically find information about Mediterranean restaurants (e.g., online search, social media, recommendations)?
- Have you ever used a Mediterranean restaurant’s website or app? If so, what was your experience like?
- What are your expectations for a Mediterranean restaurant’s online
Dietary Needs and Preferences (3 minutes)
- Do you have any dietary needs or preferences (e.g., vegetarian, vegan, gluten-free, allergies)?
- How would you evaluate Mediterranean restaurants’ performance in satisfying these requirements?
- What are a few areas Mediterranean restaurants can work on in catering to dietary requirements?
Conclusion (2 minutes)
User Survey:
It helps improve your Mediterranean dining experience! This short survey will take 3 to 5 minutes to complete. The questions are multiple choice
Section 1: About You
Age range:
- Under 18
- 18–24
- 25–34
- 35–44
- 45+
- Prefer not to say
How often do you dine at Mediterranean restaurants?
- Never
- Occasionally (a few times a year)
- Monthly
- Weekly
How do you typically order?
- Dine-in
- Takeout
- Delivery (via app)
- Through the restaurant website
What is your gender?
- Female
- Male
- Non-binary
- Prefer to self-describe:
- Prefer not to say
Section 2: Online Experience
What features do you look for in a restaurant’s website? (Check all that apply)
- Menu
- Online ordering
- Photos of food
- Reviews/testimonials
- Contact info / hours
- Location map
Reservations system
Have you ever left a website or app because it was annoying to use?
- Yes
- No
- (If yes, what was annoying?)
Section 3: In-Restaurant Experience
How satisfied are you with the current experience at most Mediterranean restaurants?
- Very satisfied
- Satisfied
- Neutral
- Unsatisfied
- Very unsatisfied
Rate the following by how important they are to you when dining out:
(1 = most important, 5 = least important)
- Food quality
- Ambiance/decor
- Staff service
- Speed of service
- Cleanliness
Section 4: Final Thoughts
Would you like to be included in a follow-up interview?
- Yes (Please leave your email)
- No
Competitors Overview
UX Evaluation Comparison Table
| Criteria | Aladdin’s Eatery<br>(www.aladdinseatery.com) | Taza<br>(www.mytaza.com) | King Tut<br>(Home | KingTutStreetFood) |
|---|---|---|---|
| Easy Navigation | ✅ Clear menu structure Sticky nav bar Consistent layout | ✅ Simple top menu Clear CTAs | ❌ Poorly structured Hidden links and disjointed layout |
| Mobile-Friendly | ✅ Fully responsive Mobile menu works well | ✅ Responsive but inconsistent image scaling | ❌ Not optimized Elements overlap and fonts shrink |
| Online Ordering & Checkout | ✅ Seamless integration with delivery partners (e.g., UberEats) | ✅ Has direct ordering system | ❌ No online ordering or cart functionality |
| Online Table Reservation | ❌ Not available | ❌ Not available | ❌ Not available |
| Engagement (Blogs, Loyalty, Contact Forms) | ✅ Engaging “Our Story” section Social media integration | ✅ Clear contact form Some interactive content | ❌ No interactivity No contact form or engagement tools |
| Custom Meal Builder | ❌ Not available | ❌ Not available | ❌ Not available |
| Visual Design & Branding | ✅ Strong Middle Eastern visual identity Warm color palette | ✅ Modern, clean Professional photography | ❌ Outdated visuals Low-quality images, inconsistent branding |
Competitors key find
Key Takeaways
Strengths in Competitors:
Aladdin’s Eatery:
Strong brand identity with professional imagery and a welcoming aesthetic
Smooth navigation and user-friendly checkout integration
Responsive across all devices
Taza:
Simple interface with clean layout and decent performance
Online ordering built-in
Clear CTAs help guide the user journey
Weaknesses – King Tut Site:
Outdated, cluttered layout and low-quality visuals
No mobile optimization or interaction
Lacks features like online ordering, reservation, or user engagement tools
Opportunities for Improvement for Kiung Tut Restaurant
Redesign for Mobile:
Implement responsive design with scalable fonts and flexible image containers.Improve Navigation:
Introduce a top navigation bar with categories like Menu, About, Order Online, Contact.Add Online Ordering Integration:
Use tools like Toast, ChowNow, or integrate third-party delivery platforms.Enable Engagement:
Add contact forms, loyalty programs, or a blog to share cultural stories and updates.Enhance Branding:
Use high-resolution food photography, consistent colors, and cultural storytelling.Offer a Meal Customizer:
Though not common, offering custom meal builders could be a market differentiator
