Kitchen Measurement Guidance for Homeowners

UX Case Study: Kitchen Measurement Guidance for Homeowners

My Role

As a UX Designer and Kitchen Designer, I leverage my hands-on experience with customers to identify pain points in the kitchen renovation process. My responsibilities include:

Conducting user research (interviews, surveys)
Defining problem statements and user personas
Designing user flows, wireframes, and prototypes
Improving the overall measurement and planning experience

Problem Statements

Homeowners struggle to accurately measure their kitchens for renovations.
There is no clear, user-friendly guidance available online.
Visiting stores multiple times for advice and measurements wastes users’ time.
Users may spend extra money unnecessarily due to a lack of online instructions.

Target Audience

Homeowners planning a kitchen remodel
Individuals with limited experience in measuring for renovations
Users who prefer convenient, digital solutions over repeated store visits

User Research

Methods Used:

Quantitative: Customer surveys, online feedback forms, store appointment data
Qualitative: In-depth interviews with homeowners, shadowing customer appointments

Key Insights:

70% of homeowners make at least one major mistake when measuring
46% said they felt stressed or confused by the process
45% wished they could avoid multiple store visits just to ask how to measure

Personas

Persona	Bio	Goals	Pain Points	Need
Milica – Remodeling Homeowner	38 years old, busy mother of two, lives in suburban area. Wants a modern kitchen but has little design knowledge.	– Measure kitchen accurately without errors- Stay on budget- Avoid hiring extra help	– No clear online guide for measurements- Doesn’t want to spend money on professional measuring tools- Worried about making mistakes	I wish I could find a simple step-by-step measuring guide in the app.
Eathen – Time-Conscious Customer	42 years old, full-time working professional. Prefers efficiency and digital tools to save time.	– Save time and avoid unnecessary store visits- Complete measurement & design in one flow- Get reliable results quickly	– Feels multiple store visits for basic guidance waste her time- Wants fewer appointments before design consultation- Current process feels inefficient	I don’t want to schedule two appointments just for measurements and then design.

Empathy Maps

Persona	Says	Thinks	Does	Feels
Milica – Budget-Remodeling Homeowner	I want step-by-step instructions. I don’t want to spend money just to learn how to measure.	I hope I don’t make mistakes and waste money. I wish there were an easy, free way to measure my kitchen.	Search online for measurement guides. Tries DIY measurements.Borrows tools from friends.	Confused, anxious, cautious about extra costs.
Eathen – Time-Conscious Planner	I just want it done efficiently. I don’t have time for repeated store visits.	Visiting the store multiple times is a waste of my time. need a faster, more convenient solution.”	Checks apps and websites for guides.Attempts measuring at home.Postpones planning if too complex.	Frustrated, stressed, pressed for time.

User Journey able: Milica

Step	User Action	Pain Points	Opportunities
Awareness	Searches online for kitchen measurement guides	Information is scattered, confusing	Provide a clear, structured guide on the app/website
	Tries to measure the kitchen using DIY tools	Unsure which measurements matter, risk of mistakes	Step-by-step instructions with visual aids and checklists
Consideration	Considers buying specialized measuring tools	Extra cost is undesirable	Offer free or in-app virtual measurement tools
4	Inputs measurements into the app or planner	Uncertainty about whether the data is accurate	Add validation and tips to ensure correct input
Decision	Finalizes design plan	Stress about whether the measurements are correct	Provide feedback or confirmation that measurements are accurate

User Journey : Eathen

Step	User Action	Pain Points	Opportunities
1	Visits the store to ask about measuring the kitchen	Long wait times, unclear instructions	Offer a digital self-service measurement guide
2	Book a design appointment	Scheduling conflicts, wasted time	Integrate appointment booking with the in-app measurement workflow
3	Attempts to measure the kitchen at home	Unsure of process, risk of mistakes	Provide a guided video or interactive measurement tool
4	Submits measurements for design planning	Anxiety about accuracy	Auto-check measurements and offer confirmation
5	Reviews the design plan	Hesitant to finalize due to uncertainty	Provide visual feedback showing how measurements fit in the design

Usability Testing

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Tasks Tested:

Prototype Tested
- A mobile app feature that guides users step by step through measuring their kitchen.
- Features included:
  - Visual measurement guide (illustrations & instructions).
  - Checklist of required measurements.
  - Virtual measuring tool (phone camera for AR measurement).
  - Option to upload/store measurements for design planning.
Participants
- 5 participants (2 first-time remodelers, 2 busy professionals, 1 repeat renovator).
- Mix of budget-conscious and time-conscious personas.
Tasks Given
1. Use the app to measure cabinet width and ceiling height.
2. Enter measurements into the app.
3. Save and review measurements for a design
4. Find measurement guide in appappointment.

Results:

Task	Success Rate	Average Time	Observed Issues	User Feedback
Measure cabinet width	100%	2 minutes	Some confusion about where to start	The step-by-step visuals made it easier.
Measure ceiling height	80%	3 minutes	1 user held the phone incorrectly with AR tool	I liked the camera tool, but it needs clearer instructions.
Enter & save measurements	100%	1.5 minutes	No major issues	Nice that I can save and reuse later.
Review measurements for appointment	100%	2 minutes	Users wanted confirmation that the values are valid	It would be great if the app told me if something seemed off.

Findings & Insights

Users want visual + interactive measurement guides
AR (Augmented Reality) tools increase accuracy and confidence
One-stop workflow reduces the need for extra store visits

The usability test results visualized

Success Rate Chart → Most tasks were completed successfully, but measuring ceiling height had a slightly lower success rate (80%).
Average Time on Task Chart → Ceiling height measurement also took the longest (3 minutes), while entering/saving and reviewing measurements were quicker.